Author: Brooks Filippin, Head of Business Development
The virtual reality and augmented reality markets are flush with potential, especially in the B2B sector. However, growing in this landscape can be challenging for XR developers building next-level content. As an early employee of ManageXR, a deployment platform for VR and AR devices, I’ve had the unique vantage point of observing what strategies lead to the fastest growth and success for new development companies. My key takeaway is that XR companies that offer a turn-key solution to new VR users are the ones growing the fastest.
What is a VR Turn-Key Solution?
A turn-key solution, in the context of VR, is providing a client with everything they need to get started with VR: headsets, specialized content, and the management platform (such as ManageXR). Companies that master this approach are seeing rapid growth because they are hyper-focused on specific use cases and provide a comprehensive, ready-to-use solution to their customers.
Why Turn-Key Solutions Lead to Fastest Growth
Focus on Specific Use Cases:
Companies like Transfr, Prisms, and Luminopia have thrived by focusing on solving specific problems. Transfr is training millions of people in manufacturing, automotive, and other skilled trades with VR. Prism is shaping the future of education by using VR to teach Math and Science for grades 7-11. Luminopia is an FDA-approved prescription digital therapeutic that leverages VR to help cure pediatric amblyopia, also known as lazy eye.
What’s consistent across these VR solutions is that specialization attracts their targeted customer base and positions them as an expert in that field. Customers prefer solutions from experts who understand their challenges inside and out.
Streamlined Sales Process and Compelling Go-To-Market
By providing a complete package (hardware, software, and management tools), companies can significantly shorten the sales cycle. Potential customers are more likely to commit when they see a ready-to-deploy solution that minimizes the hassle of integrating various components from different providers. This approach eliminates the friction points in the buying process, leading to quicker decisions and faster deployments.
A specialized solution has a clear, compelling value proposition. Clients know exactly what problem the product solves and how it will benefit them. This clarity makes it easier to market the product and communicate its benefits, leading to more effective sales and marketing efforts.
Immediate Usability
A turn-key solution ensures that customers can start using the VR technology right away. This immediate usability is a huge selling point, as it allows clients to see the benefits without delay. It also fosters customer satisfaction and loyalty, as they are not left grappling with setup and integration issues.
Ensure that your customers have a smooth experience from the moment they purchase your product. Offer comprehensive onboarding, training, and ongoing support to help them get the most out of your solution.
Customers Excelling at Turn-Key Solutions
Let’s take a closer look at companies that exemplify the success of turn-key solutions in VR:
- Transfr: Specializing in job training and skills development, Transfr provides VR headsets pre-loaded with their training modules. They use ManageXR to deploy and manage these devices seamlessly across different training centers. This complete solution enables businesses to quickly adopt and benefit from VR training without the hassle of sourcing and integrating different components.
- Prisms: Focused on STEM education, Prisms delivers VR headsets with their specialized educational software and ManageXR’s management platform. Schools can immediately implement the VR curriculum, providing students with an immersive learning experience that is both engaging and effective.
- Luminopia: Addressing the medical condition Amblyopia, Luminopia provides VR headsets with their therapeutic software pre-installed, managed through ManageXR. This comprehensive approach allows healthcare providers to offer immediate treatment options to patients, enhancing the overall patient experience and treatment outcomes.
Key Takeaways
In a crowded and ever-evolving market like VR, it’s important to stand out and grow with the industry. The companies that thrive solve one problem extremely well, and execute it with a product and go-to-market motion that customers can’t help but love.
I’ve been fortunate to be involved in the VR industry for over three years, and it’s been an incredible journey. What I’ve found special is that VR brings people together across professions and use cases, and collectively, we are growing the industry with every successful deployment and each unique solution to customer problems.
ManageXR can help you become a turn-key solution, and ultimately scale your business with practical advice and partnerships. Book a meeting today to get started.